AI has redefined the borders of innovation and craft in the creative landscape, helping translate imagination into reality and data into value, in many different ways, through the use of many different platforms. Yet, while many focus on mastering how we use AI, it is also critical to master how we use our mind alongside AI.

This workshop will dive into how to structure your creative thinking to synergize with AI, enabling you to come up with innovative ideas which apply AI. By suggesting cognitive actions based on recurring thinking patterns decoded from award-winning work, Ravid Kuperberg will help you elevate your creativity with AI to produce impactful, original, and practical solutions.

This isn’t just about operating AI tools—it’s about empowering your mind to co-create with AI for meaningful outcomes in brand communications, storytelling, and beyond.

In a nutshell, this session will explore thinking paths addressing:

● Innovative usage of existing technologies/platforms to produce new original integrated brand experiences.
● Translation of abstract, complicated, incomprehensible data into a clear, relatable, creative output with storytelling value.
● Transformation of real-time data into real-time activations engaging people in creative ways.
● Turning e-commerce and gaming resources into valuable brand communications and storytelling resources.
● Disrupting cognitive biases and mental barriers to reinvent systems and their offerings.
● Introducing a tactical digital character or function which can be performed by a target audience, or will interact with it, while delivering brand storytelling in an innovative original way
● All with the help and power of AI

• Creative Teams: Copywriters, art directors, designers, and digital creatives looking to elevate their thinking process.
• Marketing Professionals: Brand managers, marketing strategists, and communication experts seeking innovative ways to connect with audiences.
• Agency Teams: Professionals from Advertising, PR, Digital, and Media Agencies aiming to leverage AI in their campaigns.
• Tech and Product Teams: Innovators and developers involved in integrating AI into brand communications and brand experiences.

Whether you’re looking to refine your creative edge, disrupt conventional thinking, elevate your ideation during creative development, or simply stay at the forefront of AI-powered innovation, this workshop will equip you with the tools and insights you need to succeed.