This 3-part masterclass series has been designed as an exclusive event. That’s why each masterclass will be open to up to 30 participants, so that each attendee gets as much hands-on experience as possible and there is plenty of time for discussion and Q&A.

Today, more than ever, you need best practices, tactics and actionable frameworks rather than theory. So, that is exactly what these masterclasses with Karl and Els are about. Our trainers are experienced practitioners, willing to share openly their learnings on what has been proven to work and what is not.

Karl Gilis is considered one of the most influential conversion experts in the world, whereas he is a top-rated speaker at conferences around the globe and a lecturer at several universities. Likewise, Els Aerts has been dubbed “the Queen of User Research” and has been asked to speak about user-research and customer-centricity at dozens of conferences worldwide.

This virtual 3-part masterclass series will give you a deep dive into key areas of eCommerce & Website Optimization. It will inspire you and provide you with new, easily applicable ideas.