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April 3, 2023 | OTEAcademy


Sherpa Society introduces


Mass Seduction:
The Anatomy of an Outstanding
Social Media Strategy
that turns followers into customers


A live Workshop in Athens
Alex Khan
Why this is for you

Everyone knows that Social Media is a key factor for your success. However, it’s hard to build and captivate an audience and, on top of that, to keep up with all the daily social media updates and changes.

In this workshop - and after having generated more than 8 million video views on YouTube, Instagram and TikTok in Q4 of 2022 - Alex Khan shares what he has learned after more than 15 years of creating social media strategies for popular brands like Red Bull, SKY, ghd hair, Henkel, OPI and WELLA.

In this session you will learn how your brand will stand out in a noisy world and pick up various practical ideas every business can use to gain more visibility, attract great talents, and increase your revenue.

  • How does the ALGORITHM work on Instagram, TikTok, YouTube & LinkedIn?
  • How do you build an active community and turn followers into customers?
  • How do you create attention-grabbing and converting ads?
  • Which are the TOP A.I. tools that will MASSIVELY save you time.

Exclusive training for a limited number of attendees

This workshop has been designed as an exclusive event. That’s why it will only be open to up to 50 participants, so that each attendee gets as much hands-on experience as possible and there is plenty of time for discussion and Q&A.

Real practice over theory

Today, more than ever, you need best practices, tactics, and actionable frameworks rather than theory. So, that is exactly what this workshop with Alex Khan is about. Our trainer is a very experienced practitioner, eager to share his learnings on what works and what doesn’t.
Who's Speaking?
Alex Khan is an entrepreneur, keynote speaker and Germany’s most popular social media expert with 350.000 followers.

With 15 years of experience, Alex is a distinguished speaker who has been voted as a top-rated speaker at conferences in Athens, San Francisco, Hollywood, New York, Bucharest, Toronto & Moscow.

His last company sold over 150,000 products in its first two years, using the power of social media. His focus is on creating a uniform digital strategy to increase sales and meet key objectives.

What our customers have said about Alex Khan
Stavros Mouroutsos, Corporate Communications, OTE Group
“Alex Khan constantly keeps his finger on the pulse of the Social Media ecosystem and has a sharp approach to best practices delivered in the live Masterclass.”
Fenia Tsavdari, Senior Communications & PR Manager, Folli Follie Group
“This masterclass was very insightful and to the point! I feel much better equipped to market my business. Thank you Sherpa Society for organizing it and special thanks to our great speaker, Alex Khan! Now I know why we have two ears and only one mouth!”
George Georgatzis, Marketing Director, Priority
“A very thorough analysis of the proper use and specifics of each Social Media channel, in order not only to increase, but also to maintain an engaging relationship with the community of users/followers. Alex Khan is very keen on sharing knowledge and is an extroverted guy, an amazing half-day seminar after all”.
Spyros Andriopoulos, CEO, Aboutnet
“Even though it was my first time at a Sherpa Society Masterclass, I can say that I found it very well organized. Alex Khan is very contagious, pleasant and very well versed in the "social media world". His interactivity was one of his strongest points. The tips he shared with the audience will help us a lot to develop the way we manage Social Media and Social Ads. Thank you Sherpa Society!”
Natassa Peioglou, Content Writer,
“The masterclass "Mass Seduction: The Anatomy of an Outstanding Strategy on Instagram, TikTok & LinkedIn” by Alex Khan is rich in knowledge and examples deriving from years of experience that I found very useful. The day was well organized, with frequent breaks and a clear agenda. I definitely recommend it to anyone interested in Social Media strategy and Marketing in general.”
When and What
April 3, 2023
09:00 – 09:30
Pre-Event Coffee Networking & Registration
09:30 – 09:40
Opening Remarks
Dannos Tsakalos, co-Founder, Sherpa Society
09:40 – 10:15
Session 1 - Introductory Keynote Talk
Why has attention become the currency of our time? What's the status quo of social media and which business profiles are hot right now?
10:15 – 12:15
Session 2 - Content
10:15 - 11:45
How does the algorithm work on Instagram, TikTok, YouTube & LinkedIn? What are the variables of great content and an optimized social media profile? Which tools should you use to automate your content creation process?
11:45 - 12:00
Exercise Session: Learn how to collect captivating content ideas with artificial intelligence.
12:00 - 12:15
Q&A with Alex Khan
12:15 – 12:45
Coffee & Networking Break
12:45 – 14:15
Session 3 – Community
12:45 - 14:00
How do you build an active community and turn followers into customers? How do you (re)activate your followers and build trust for your brand and how do you increase your engagement rate?
14:00 - 14:15
Exercise Session: Learn how to increase your engagement with messages and surveys.
14:15 – 14:30
Q&A with Alex Khan
14:30 – 15:00
Lunch Break – Let’s get some food while networking
15:00 – 16:30
Session 4 - Conversion
15:00 – 16:00
How do you create attention grabbing and converting ads? What are the ingredients of a great ad and how do you work with influencers effectively?
16:00 – 16:15
Exercise Session: Learn how to write attention grabbing hooks that reach millions of people.
16:15 – 16:30
Q&A with Alex Khan
16:30 – 16:40
Closing Remarks
Dannos Tsakalos, co-Founder, Sherpa Society
Choose a Ticket

"The Super Loyalty" Option
(you save 25%)
You save 25% when booking a single or group ticket for 4 or more workshops.
  • 1 Single Ticket per workshop: 189€
  • 1 Group Ticket (1x3 single tickets) per workshop: 449€ (you save an extra 20%)
"The Loyalty" Option
(you save 15%)
You save 15% when booking a single or group ticket for 2 or 3 workshops.
  • 1 Single Ticket per workshop: 212€
  • 1 Group Ticket (1x3 single tickets) per workshop: 509€ (you save an extra 20%)
"The Take your Time" Option
  • 1 Single Ticket per workshop: 249€
  • 1 Group Ticket (1x3 single tickets) per workshop: 599€ (you save 20%)
  • 1 VIP Ticket per workshop: 599€
The VIP Ticket includes 1 Single Ticket & a 1-1 60’ meeting with the Sherpa

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