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Event
Why this is for you

Video is at the core of modern marketing, an essential part of what we do.

However, video is time-consuming and costly to create!

So, how can you harness the power of video and create effective video campaigns that drive brand growth, increase sales, and deliver ROI?

In this engaging one-day workshop, leading video marketing expert Jon Mowat will help you to make cost effective, successful video.

Jon will explain the psychology behind video content and will elaborate on the three key phases that are needed to create effective, engaging content campaigns.

He will explore key models to help you plan better content, teach you practical production skills in filming and editing, and delve into the core elements of activation, so that your content is seen by the right people.

Expect to leave the workshop filled with fascinating insights, practical skills, and plenty of great examples.

Exclusive training for a limited number of attendees

This workshop has been designed as an exclusive event. That’s why it will only be open to up to 50 participants, so that each attendee gets as much hands-on experience as possible and there is plenty of time for discussion and practice.

Real practice over theory

Today, more than ever, you need best practices, tactics, and actionable frameworks rather than theory. So, that is exactly what this workshop with Jon Mowat is about.

With decades of experience in the industry - he travelled the world as a TV director at the BBC for 16 years – our trainer is an award- winning content creator and video strategy expert eager to help businesses achieve their objectives through engaging and powerful video campaigns.

Speaker
Who's Speaking?
Jon is an award-winning content creator and video strategy expert. Initially working as a director at the BBC, he now turns his expertise to helping businesses achieve their objectives through engaging and powerful video campaigns as managing director of Hurricane Media - one of the UK’s leading video marketing agencies.
The agency has delivered work for AXA, ASDA, Airbus, Barclaycard, BMW, Fred Olson Cruises, Mazda, National Grid, Peugeot, Shelter, Sykes Holiday Cottages, Volvo, World Food Programme, World Health Organization and many more.
With decades of experience in the industry, Jon has authored two books sharing his knowledge on how to harness the power of video and create effective video campaigns that drive brand growth, increase sales, and deliver ROI on marketing budgets.
Jon is a regular speaker on video marketing and has been published in a range of marketing publications including Adweek, Brandwatch, CIM, Smart Insights, Social Media Today and many more in the sector-specific trade press.

Schedule
When and What
The workshop will be split into 3 different parts:
1. Planning
2. Production
3. Activation
April 11, 2024
09:00 – 09:30
Pre-Event Coffee Networking & Registration
09:30 – 09:40
Opening Remarks
09:40 – 10:00
Session 1 – An Introduction to Video Marketing
• What is Video Marketing and why is it important?
• What makes Video so effective?
• The psychology behind effective Video
• The power of emotion
10:00 – 10:30
[PLANNING]
Session 2 – Planning Better Video Campaigns
Models to understand effective video campaigns
- Hero Hub Help Go
- The digital sales funnel
Understanding emotional drivers
How to plan effective content
- Brand films
- Social media posts
- In house communications
10:30 - 10:45
[PLANNING]
Session 3 – How to Write Better Content
- Q&A structure
- EFA structure
10:45 - 11:15
[PLANNING]
Session 4 - Working Session: Writing your first running ordern
- Plan your key messages
- Use the EFA structure to map out a short video
11:15 - 11:45
Coffee & Networking Break
11:45 – 12:15
[PRODUCTION]
Session 5 - Real World Film Making
The basics of filming:
- Equipment
- How to use CoFFES to make great looking content
- Style for social
- Style for brand and corporate
- Shoot for edit (events and GV’s)
12:15 – 13:00
[PRODUCTION]
Session 6 – Working Session: Filming GV’s with your phone or camera
- Practice composition and framing
- Practice filming actuality
13:00 - 13:45
Lunch Break - Let’s get some food while networking
13:45 – 14:15
[PRODUCTION]
Filming Talking Heads / Interviews
Filming Talking Heads / Interviews
- Why talking heads at the main building blocks for all content
- Other building blocks for content
- How to plan interviews
- How to conduct interviews
- How to make interviews look great
Filming for social media posts
• Formats
• Channels
• Best practice
14:15 – 15:00
[PRODUCTION]
Session 8 - Working Session
Filming an Interview and / or Filming a social media post
15:00 – 15:15
[PRODUCTION]
Session 9 – The basics of Editing
- Top line of how editing works
- Introduction to editing platforms
- Working with freelancers and agencies
15:15 – 15:30
Coffee & Networking Break
15:30 – 16:00
[ACTIVATION]
Session 10 – Activation
What is Activation
Paid
- Intro and tips
- How paid works across social
- Examples and success stories
Earned
- Intro and tips
- Maximizing effectiveness
Owned
- Intro and tips
Organic Activity
- How to grow an organic YouTube channel
- Understanding algorithms
Optimizing your channels
- How to use ai
- Tags, description, interactive elements
16:00 – 16:15
[ACTIVATION]
Session 11 – Live Group Editing Session
- Editing interviews and GV’s in premiere pro
- Watch final output from the day
16:15 – 16:40
Further resources and close
Tickets
Choose a Ticket

The "Super Customer" Option
(you save 27%)
You save 27% when booking a single or group ticket for 5 or more workshops
  • 1 Single Ticket per workshop: 219€ from 299€
  • 1 Group Ticket (1x3 Single Tickets) per workshop: 509€ from 699€
The "Loyal Customer" Option
(you save 17%)
You save 17% when booking a single or group ticket for 3 or 4 workshops
  • 1 Single Ticket per workshop: 249€ from 299€
  • 1 Group Ticket (1x3 Single Tickets) per workshop: 579€ from 699€
The "New Customer" Option
  • 1 Single Ticket per workshop: 299€
  • 1 Group Ticket (1x3 Single Tickets) per workshop: 699€

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