Event
Why this is for you
Video is at the core of modern marketing, an essential part of what we do.
However, video is time-consuming and costly to create!
So, how can you harness the power of video and create effective video campaigns that drive brand growth, increase sales, and deliver ROI?
In this engaging one-day workshop, leading video marketing expert Jon Mowat will help you to make cost effective, successful video.
Jon will explain the psychology behind video content and will elaborate on the three key phases that are needed to create effective, engaging content campaigns.
He will explore key models to help you plan better content, teach you practical production skills in
filming and editing, and delve into the core elements of activation, so that your content is seen by the right people.
Expect to leave the workshop filled with fascinating insights, practical skills, and plenty of great examples.
Exclusive training for a limited number of attendees
This workshop has been designed as an exclusive event.
That’s why it will only be open to up to 50 participants, so that each attendee gets as much hands-on experience as possible and there is plenty of time for discussion and practice.
Real practice over theory
Today, more than ever, you need best practices, tactics, and actionable frameworks rather than theory.
So, that is exactly what this workshop with Jon Mowat is about.
With decades of experience in the industry - he travelled the world as a TV director at the BBC for 16 years – our trainer is an award- winning content creator and video strategy expert eager to help businesses achieve their objectives through engaging and powerful video campaigns.
With decades of experience in the industry - he travelled the world as a TV director at the BBC for 16 years – our trainer is an award- winning content creator and video strategy expert eager to help businesses achieve their objectives through engaging and powerful video campaigns.
Speaker
Who's Speaking?
Jon is an award-winning content creator and video strategy expert. Initially working as a director at the BBC, he now turns his expertise to helping businesses achieve their objectives through engaging and powerful video campaigns as managing director of Hurricane Media - one of the UK’s leading video marketing agencies.
The agency has delivered work for AXA, ASDA, Airbus, Barclaycard, BMW, Fred Olson Cruises, Mazda, National Grid, Peugeot, Shelter, Sykes Holiday Cottages, Volvo, World Food Programme, World Health Organization and many more.
With decades of experience in the industry, Jon has authored two books sharing his knowledge on how to harness the power of video and create effective video campaigns that drive brand growth, increase sales, and deliver ROI on marketing budgets.
Jon is a regular speaker on video marketing and has been published in a range of marketing publications including Adweek, Brandwatch, CIM, Smart Insights, Social Media Today and many more in the sector-specific trade press.
The agency has delivered work for AXA, ASDA, Airbus, Barclaycard, BMW, Fred Olson Cruises, Mazda, National Grid, Peugeot, Shelter, Sykes Holiday Cottages, Volvo, World Food Programme, World Health Organization and many more.
With decades of experience in the industry, Jon has authored two books sharing his knowledge on how to harness the power of video and create effective video campaigns that drive brand growth, increase sales, and deliver ROI on marketing budgets.
Jon is a regular speaker on video marketing and has been published in a range of marketing publications including Adweek, Brandwatch, CIM, Smart Insights, Social Media Today and many more in the sector-specific trade press.
Schedule
When and What
The workshop will be split into 3 different parts:
1. Planning
2. Production
3. Activation
1. Planning
2. Production
3. Activation
Tickets
Choose a Ticket
The "Loyal Customer" Option
(you save 17%)
You save 17% when booking a single or group ticket for 2 or 3 workshops
- 1 Single Ticket per workshop: 249€ from 299€
- 1 Group Ticket (1x3 Single Tickets) per workshop: 579€ from 699€
The "New Customer" Option
- 1 Single Ticket per workshop: 299€
- 1 Group Ticket (1x3 Single Tickets) per workshop: 699€
Academic Partner
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