Why this is for you

GA4 is the biggest thing to happen in analytics in a decade! Despite the PR from Google Analytics (GA) about this ‘upgrade’, it is not a carbon copy of Universal Analytics. On the contrary, it is a completely new model that will impact everything we do around reporting.

Every single website that uses GA is going to have to break from what they traditionally know about Universal Analytics and adapt, migrate, and learn how to use the new platform.

But let’s face it. No one likes change, change is hard. However, change also brings new opportunities, and there are some things we can do in GA4 that will get you really excited.

Join Jill Quick for this Sherpa Society workshop where you will look together at how to navigate your journey of using GA as you know it, to the new GA4 model, and how you can use GA4 to get more out of your marketing strategies.

Overall, this workshop is for you if…

  • You want to understand how GA4 works and how it is different from UA.
  • You want to grasp the data model and understand how you should approach your measurement strategy.
  • You want to learn about the capabilities of GA4 and the opportunities they bring for you.
  • You want to know how to create a GA4 migration plan for your measurement objectives.
  • You want to understand the user interface. Where the reports live and how to use them.

This workshop will walk you through the theory and will provide workshop activities to drive home the application and practical use of GA4. Jill will provide some GA4 migration worksheets to use in the session, which you are free to use for our own measurement plans. You should come to the session with access to a Google Analytics account. That said, you can use the Google Analytics Demo Account if you are unable to get access to one.
Note: this session does not include GTM implementation (theory or practice).

Exclusive training for a limited number of attendees

This workshop has been designed as an exclusive event. That’s why it will only be open to up to 40 participants, so that each attendee gets as much hands-on experience as possible and there is plenty of time for discussion and practice.

Real practice over theory

Today, more than ever, you need best practices, tactics, and actionable frameworks rather than theory. So, that is exactly what this workshop with Jill Quick is about. A highly interactive session, where you’ll get the chance to participate at exercises with your own business in mind, as well as ask questions and share ideas with your group mates.
Who's Speaking?
Jill Quick is an Analytics Consultant and Trainer and has been working in Digital Marketing for a very long time. She helps brands get the most out of their measurement strategy through training, reviews, and audits, to troubleshooting and consulting. She works with small startup founders, agencies, and popular brands you own in your home. She has a knack in creating guided, practical, step-by-step, paint-by-numbers style templates to get you where you need to be, faster.

When and What
May 17, 2023
09:00 – 09:30
Pre-Event Coffee Networking & Registration
09:30 – 09:40
Opening Remarks
09:40 – 10:00
Session 1: Introductory Keynote Talk
Jill will explain the evolution of GA and how we got to GA4.
How is it different to Universal Analytics and what are the exciting opportunities when using this new reporting tool?
We will then look at the stages of a measurement plan and the tasks involved at each stage.
10:00 - 10:45
Session 2: The GA4 data model
We will walk through the differences between the UA and GA4 data model.
You will understand how new metrics are calculated and how events work.
10:45 - 12:00
Session 3: Configuration of your GA4 data stream
Once you understand how the data model works, we will focus on how to get your GA4 property configuration settings correct.
The collection and configuration of your admin section has an impact on the final output, your reports.
We will walk through common questions and common mistakes in this migration process.
12:00 – 12:30
Coffee & Networking Break
Opportunity to reflect & decompress
12:30 - 14:00
Session 4: GA4 Event Mapping
GA4 is a great opportunity to review what interactions you tracked in Universal Analytics, and what you could be tracking in GA4.
This session will walk you through the process of how to map out the events for your measurement objectives.

Workshop session: Working in groups, we will put our theory into practice and map out a customer journey and data points. You will use this to identify an approach to your GA4 events.
14:00 - 14:30
Lunch Break & Networking
Eat, chat and bond with the other Sherpas
14:30 - 15:30
Session 5: The Reporting Interface
This session will focus on the navigation of the user interface in GA4.
We will walk through how the user interface (UI) is broken down, and common use cases to access data.
You will learn how to edit and configure your reports, as well as understand how to use funnels and path analysis.

Workshop session: We will work through the GA Demo Account, which you can follow along with, or use your own GA4 data stream.
15:30 - 15:45
Session 6: Your GA4 measurement Plan
We will end the workshop with a recap of your migration plan and questions you should be asking yourself and your business, so you get the right measurement plan to meet your objectives.
This session will support those of you who have yet to migrate, as well as validate and refine the process for those of you who have already started.
15:45 – 16:00
Final Q&A & Closing Remarks
Choose a Ticket

"The Super Loyalty" Option
(you save 25%)
You save 25% when booking a single or group ticket for 4 or more workshops.
  • 1 Single Ticket per workshop: 189€
  • 1 Group Ticket (1x3 single tickets) per workshop: 449€ (you save an extra 20%)
"The Loyalty" Option
(you save 15%)
You save 15% when booking a single or group ticket for 2 or 3 workshops.
  • 1 Single Ticket per workshop: 212€
  • 1 Group Ticket (1x3 single tickets) per workshop: 509€ (you save an extra 20%)
"The Take your Time" Option
  • 1 Single Ticket per workshop: 249€
  • 1 Group Ticket (1x3 single tickets) per workshop: 599€ (you save 20%)
  • 1 VIP Ticket per workshop: 599€
The VIP Ticket includes 1 Single Ticket & a 1-1 60’ meeting with the Sherpa

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