Why this is for you

We all want to drive meaningful growth but all the analytics, automation and AI in the world will never help you get the results you NEED if you fail to leverage the one component that matters more than anything else in marketing: EMOTION.

This workshop will give you an introduction to the field of Emotional Marketing, using a proven and tested framework used by the most successful brands in the world to generate more leads, sales, and ROI for businesses.

Talia will clearly show you how emotion and customer-first optimization helps you stand out in a competitive market and provides you with a unique selling proposition that delivers ROI.

During this one-day workshop, we'll learn the 4-step process to understanding the psychology of your customers, how they buy and how to turn those insights into high-converting websites and customer journeys.

We’ll review real-live case studies from AB tests and experiments that had a real impact on growth, and clearly see how you can apply these learnings to your own campaigns with worksheets, templates and formulas you can put to use immediately.

You’ll leave the workshop filled with new ideas for effective experiments and growth marketing strategies for your upcoming Black Friday campaigns and beyond.

Exclusive training for a limited number of attendees

This workshop has been designed as an exclusive event. That’s why it will only be open to up to 50 participants, so that each attendee gets as much hands-on experience as possible and there is plenty of time for discussion and practice.

Real practice over theory

Today, more than ever, you need best practices, tactics, and actionable frameworks rather than theory. So, that is exactly what this workshop with Talia Wolf is about.

Having worked with brands such as Bitly, Mercedes, Thinkific, Sprout Social and many others, Talia specializes in using the power of emotion, psychology and CRO best practices to drive more leads, sales and ROI for companies.
Who's Speaking?
Talia is the founder of Getuplift - the CRO agency and training space high-growth brands like Mercedes, Bitly, Sprout Social, thinkific, and Atera turn to when they want to optimize their funnels and create experiences customers love to convert to.
Using customer-centric methods and emotional marketing, Talia and her team generate more leads, sales and ROI for clients.
Talia has been invited to keynote on hundreds of stages such as Google, MozCon, Call To Action Conference, SearchLove, and many more and was recently listed as one of the most influential experts in conversion optimization.

Career Highlights

👍 Helping high-growth brands leverage emotion to drive growth at scale for 10+ years
👍 Spoken on hundreds of stages and taught workshops to marketing teams at Google, Checkmarx, Symantec and dozens others
👍 Recently listed as one of the most influential experts in conversion optimization
When and What
September 26, 2024
09:00 – 09:30
Pre-Event Coffee Networking & Registration
09:30 – 09:40
Opening Remarks
09:40 – 09:50
Session 1 - The Challenge we’re Going to Solve Today
• The biggest challenge marketers and brands are facing. • The growth challenge and why what we’re doing right now isn’t helping. • Why your current experimentation methods aren’t delivering the results you want.
09:50 – 10:10
Session 2 - Introduction to Emotion Sells
• Why emotion is the key to driving scale and growth. • The science and research behind emotional marketing and its crucial job at driving growth for the biggest brands in the world. • The key to a successful experimentation program.
10:10 - 10:30
Session 3 - The Foundation of Emotional Marketing
• Intro to customer-led research. • The data you know vs. the data you HAVE to know. • How to pull meaningful insights in your research that you can actually use for optimization.
10:30 - 11:00
Session 4 - Working Session
• Putting theory into practice with our research worksheet.
11:00 - 11:30
Coffee & Networking Break
11:30 – 13:15
Session 5 - Auditing your Campaigns
• How to clearly see what’s working and what’s not with your messaging, design, and user journey leveraging the insights you gained. • Working session: Auditing your website and existing campaigns with our worksheet.
13:15 – 14:00
Lunch Break - Let’s get some food while networking
14:00 - 14:30
Session 6 - How to Insert Emotion in your Copy
• Copy formulas, worksheets and case studies to show you how to leverage emotion in your copy to increase conversions.
14:30 – 14:45
Session 7 - Working Session
• Applying copy formulas to your chosen campaign.
14:45 – 15:15
Session 8 - How to Insert Emotion into your Design
• The importance of emotional and experimental design. • The rules for effective design that converts. • The biggest mistakes brands make in their design and how to avoid them.
15:15 – 15:30
Quick Coffee & Stretch Break
15:30 – 16:00
Session 9 - Experimenting with Emotion
• A breakdown of the 2 most effective emotion-based experiments you can run to increase conversions. • Reviewing key brands and approaches to experimenting with emotion.
16:00 – 16:30
Session 10 - Working Session
• Reviewing your chosen landing pages or campaigns for opportunities.
16:30 – 17:00
Further resources and close
Choose a Ticket

The "Loyal Customer" Option
(you save 17%)
You save 17% when booking a single or group ticket for 2 or 3 workshops
  • 1 Single Ticket per workshop: 249€ from 299€
  • 1 Group Ticket (1x3 Single Tickets) per workshop: 579€ from 699€
The "New Customer" Option
  • 1 Single Ticket per workshop: 299€
  • 1 Group Ticket (1x3 Single Tickets) per workshop: 699€

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