Why this is for you

This workshop is designed to equip participants with the understanding and skills to effectively use storytelling in enhancing their employer brand strategy, by telling the right types of stories to resonate with their talent audience. With a focus on frameworks, interactive exercises and practical group sessions, participants will leave with a clear action plan and strategies to implement at their organizations.

Exclusive training for a limited number of attendees

This workshop has been designed as an exclusive event. That’s why it will only be open to up to 50 participants, so that each attendee gets as much hands-on experience as possible and there is plenty of time for discussion and practice.

Real practice over theory

Today, more than ever, you need best practices, tactics, and actionable frameworks rather than theory. So, that is exactly what this workshop with Bryan Adams is about.Having worked with brands such as Apple, American Airlines, and Blizzard Entertainment, our trainer specializes in developing a world-class employee value proposition that attracts qualified talent.
Who's Speaking?
There are many strings to Bryan’s bow – bestselling author, podcaster, creative strategist, specialist speaker – the list goes on, and all delivered with a vision and drive that’s taken the employer brand
world by storm. As a recognized thought leader in employer branding, he has revolutionized practices through the pioneering "Give & Get" philosophy and framework. Bryan is the CEO and founder of Ph. Creative, one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, Nike, and Blizzard Entertainment.
As a speaker, his presentation style is energetic, passionate, thought-provoking, and interactive, so get ready to contribute and engage.

When and What
March 08, 2024
09:00 – 09:30
Pre-Event Coffee Networking & Registration
09:30 – 09:45
Opening Remarks
09:45 – 11:30
Session 1 - Why Storytelling is a Powerful Tool Within Your Employer Branding Strategy
• Introduction to Employer Branding and Storytelling:
Understanding the synergy between storytelling and employer branding.
• How to Dig for Employee Story Gold
• Identifying what type of stories your organisation needs to tell
and using tried and tested questions to elicit the right response and developing your success criteria.
Breakout Session: Participants work in small groups using question sets to elicit purpose,
impact & belonging stories, to share back with the group.
Wrap-Up Discussion: Key takeaways and Q&A.
11:30 – 12:00
Coffee & Networking Break
12:00 - 13:30
Session 2 - Story Structures in Employer Branding
• Culture Insight Story Structure
• Personal Growth
• Career Advancement
• Beware the Truth
• Storytelling Through Different Mediums: Exploring how to plan and tell your brand's story through videos, social media, and other platforms.
Breakout Session: Participants take some time to decide which story structures
are most relevant to their brand and to draft their success criteria against them.
Group Presentations & Feedback: Then, split into small groups, they discuss and prepare a story using one of the four story structures.
13:30 - 14:15
Lunch Break - Let’s get some food while networking
14:15 – 15:45
Session 3 - Advanced Story Structures, Techniques and Activation Ideas
• 10 Story Structures and How to Use them
Energizing Activity: Build a 3-month content calendar designed to maximize
your specific success criteria. • Future-Proofing Your Storytelling Techniques: How to ensure
your storytelling evolves with your brand and remains relevant.
15:45 – 16:00
Closing Remarks and Q&A
Final thoughts and opportunity for lingering questions
Choose a Ticket

The "Super Customer" Option
(you save 27%)
You save 27% when booking a single or group ticket for 5 or more workshops
  • 1 Single Ticket per workshop: 219€ from 299€
  • 1 Group Ticket (1x3 Single Tickets) per workshop: 509€ from 699€
The "Loyal Customer" Option
(you save 17%)
You save 17% when booking a single or group ticket for 3 or 4 workshops
  • 1 Single Ticket per workshop: 249€ from 299€
  • 1 Group Ticket (1x3 Single Tickets) per workshop: 579€ from 699€
The "New Customer" Option
  • 1 Single Ticket per workshop: 299€
  • 1 Group Ticket (1x3 Single Tickets) per workshop: 699€

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