Event
Why this is for you
Anyone who works in Marketing is in the Business of Influencing Decisions. But how can you do that without understanding what drives them?
This workshop will give you an introduction to the field of Behavioural Science as it applies to Marketing, using a simple framework to make sense of academic findings. We'll pay particular attention to how to make your brand seem better value — a crucial challenge in today's economic climate.
In this one-day workshop, we'll cover some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions about behaviour, as well as new and lesser-known research that will give your business the edge.
Most importantly, we’ll bring it all back to Marketing, always translating theory into practice in the context of your specific issues.
You’ll leave the session filled with new ideas for creative, effective approaches to your business and an understanding of why your ideas will work.
Exclusive training for a limited number of attendees
This workshop has been designed as an exclusive event.
That’s why it will only be open to up to 50 participants, so that each attendee gets as much hands-on experience as possible and there is plenty of time for discussion and practice.
Real practice over theory
Today, more than ever, you need best practices, tactics, and actionable frameworks rather than theory. So, that is exactly what this workshop with Richard Shotton is about.
Having worked with brands such as Google, Barclays and Co-op, our trainer specializes in turning theoretical insights from psychology and behavioural science into practical tactics for business advantage.
Having worked with brands such as Google, Barclays and Co-op, our trainer specializes in turning theoretical insights from psychology and behavioural science into practical tactics for business advantage.
Speaker
Who's Speaking?
As a consultant applying behavioural science to marketing to make it more effective, Richard Shotton has worked with brands such as Google, Barclays, BrewDog, GoCompare, Co-op, Freeview, Dyson and Fever-Tree. He specialises in turning theoretical insights from psychology and behavioural science into practical tactics for business advantage.
Prior to founding his consultancy Astroten, Richard was Head of Behavioural Science at Manning Gottlieb OMD and Head of Insight at ZenithOptimedia. During his time there, his team was voted “Research Team of the Year” by both Mediatel and MRG.
Richard’s first book, The Choice Factory, was published in 2018 and has sold over 70,000 copies in 12 languages. It was voted best sales and marketing book of the year 2019.His second book, The Illusion of Choice was published in March 2023. In 2021, he became an Associate of the Moller Institute, Churchill College, Cambridge University.
Richard has over 300,000 followers on LinkedIn and regularly Tweets about applied behavioural science under the handle @rshotton.
Prior to founding his consultancy Astroten, Richard was Head of Behavioural Science at Manning Gottlieb OMD and Head of Insight at ZenithOptimedia. During his time there, his team was voted “Research Team of the Year” by both Mediatel and MRG.
Richard’s first book, The Choice Factory, was published in 2018 and has sold over 70,000 copies in 12 languages. It was voted best sales and marketing book of the year 2019.His second book, The Illusion of Choice was published in March 2023. In 2021, he became an Associate of the Moller Institute, Churchill College, Cambridge University.
Richard has over 300,000 followers on LinkedIn and regularly Tweets about applied behavioural science under the handle @rshotton.
What our Attendees Say about Richard Shotton
Overall, 66% of attendees rated our previous Workshop with Richard Shotton with 9/10 or higher.Here's what previous attendees liked the most:
👍 "Ideal balance between theory and practical implementation. Although some of the concepts were known to me, the workshop helped me to better frame them. Also important, great energy and interactivity."
👍 "The inclusion of research aimed at justifying each piece of information and conclusion, very good speaker, very interesting presentation."
👍 "The flow, the hands-on part with the exercises and the excellent showcase of experiments and studies"
👍 "The inclusion of research aimed at justifying each piece of information and conclusion, very good speaker, very interesting presentation."
👍 "The flow, the hands-on part with the exercises and the excellent showcase of experiments and studies"
Schedule
When and What
Tickets
Choose a Ticket
The "Super Customer" Option
(you save 27%)
You save 27% when booking a single or group ticket for 5 or more workshops
- 1 Single Ticket per workshop: 219€ from 299€
- 1 Group Ticket (1x3 Single Tickets) per workshop: 509€ from 699€
The "Loyal Customer" Option
(you save 17%)
You save 17% when booking a single or group ticket for 3 or 4 workshops
- 1 Single Ticket per workshop: 249€ from 299€
- 1 Group Ticket (1x3 Single Tickets) per workshop: 579€ from 699€
The "New Customer" Option
- 1 Single Ticket per workshop: 299€
- 1 Group Ticket (1x3 Single Tickets) per workshop: 699€
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