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JUNE 20, 2022 | live on your screen


Sherpa Society introduces

A Deep Dive into TikTok

Why this is for you

In 2021, TikTok surpassed Facebook and Google as the most visited website and most widely used social media platform. It now boasts over 1 billion monthly active users, and its adult audience is currently growing at a rate of almost 1 million new users every day, whereas the time average user spends on the platform has jumped by 48%! All the signs point to another year of big growth for TikTok. Users are there and so should be your brand. That’s why on June 20, Sherpa Society will host online a masterclass session to offer you the ultimate TikTok Marketing Guide. So, secure a seat now and learn among others:

  • How Brands are winning on TikTok: Best Practices, Strategies & Takeaways
  • How to make the TikTok Algorithm Work for You
  • How to Boost your Success on TikTok with high-impact Ads
  • How to shoot your first TikTok: Do’s & Don’ts

Exclusive training for a limited number of attendees

This masterclass has been designed as an exclusive event. That’s why it will only be open to up to 50 participants, so that each attendee gets as much hands-on experience as possible and there is plenty of time for discussion and Q&A.

Real practice over theory

Today, more than ever, you need best practices, tactics, and actionable frameworks rather than theory. So, that is exactly what this masterclass is about. Our trainers are experienced practitioners, eager to share their learnings on what works and what doesn’t.
Our Speakers
Who's Speaking?

Tom Sweeney

Head of Creative Strategy, Fanbytes
Tom Sweeney is an award-winning leader in social media, and community management and is currently Head of Creative Strategy at the leading Gen Z marketing agency Fanbytes. Sweeney has held roles as Brand & Communications Director for competitive gaming platform FACEIT, as Head of Community Management for RuneScape developer Jagex Games Studio, alongside rich experience working in agencies including running Social Chain’s gaming division - where he built the world's most-viewed social media gaming community, as well as holding the role of Managing Director of specialist games and sports media publisher Kyma Media. Tom is a self-confessed games nerd with 100% completion of The Elder Scrolls: Oblivion, thousands of hours logged in RuneScape, and a passion for city building simulations.

Ash Hatchard

Account Director, SEEN Connects
PR, marketing and brand comms specialist, Ash Hatchard is an Account Director at SEEN Connects – an award-winning, innovative influencer marketing agency. Ash is a natural storyteller. She specialises in crafting engaging narratives, driven by data and carried by influencers that perfectly align with a brand’s archetype. It’s this expertise that Ash brings to her current and previous clients, which include Mars Wrigley, LVMH, N Brown Group and Westfield. With a degree in Public Relations from the University of South Australia, Ash has a grounding in events and messaging within FMCG, the hospitality and retail sectors.

Fanis Theodorou

Brand Partnerships Manager - Greece, TikTok
Fanis Theodorou has been working at TikTok since the first day that the advertising solutions were launched in the Greek market. As a Business Development Manager he is responsible for TikTok's enterprise partnerships with brands and agencies. In the past he has worked in the European Parliament as a policy and communications advisor. TikTok is part of both his professional and personal life. In his free time he uses the platform to be entertained and discover brands that connect with the community in a fan, entertaining and creative way. His favourite quote is: Don’t Make Ads. Make TikTok videos.

Filippas Ntizen

Media Partnerships & Community Manager, TikTok
Filippas Ntizen has been working at TikTok as the first member to take care of the Greek accounts and content ecosystem. As Partnerships Manager he deals with the medium's Media accounts like News, Sports, Creators and finding ways all have a safe experience and find success.. In the past, he has worked in teams that partnered with Media accounts of Facebook and Instagram making sure accounts succeed their goals. He loves Media of any kind, celebrates diversity, and tries effortlessly to see things grow. When not in such agony, loves riding his bicycles and discovering the city.

Dimitris Kanellis

Creative Technologist, Imperius
Dimitris Kanellis graduated from the Computer Science department of the Athens University of Economics and Businesses specialised in distributed systems and machine learning. Although he started his career as a developer in consulting businesses such as Accenture, very soon changed his career path, turning to the digital world. His company Imperius is a Creative Technology hub doing innovative projects across the Digital/Technology environment. He has been a Tedx Speaker and the author of the book "Nothing Matters".

Eirini Lito Stefanou

Growth Manager, Relevance
Eirini Lito Stefanou is a seasoned marketing professional who over the years has managed some of the most demanding Social Media Campaigns in Greece and abroad. Since joining Relevance Digital Agency in 2016, Irini has managed over 60 client accounts, becoming an accomplished leader across the agency’s diverse team of marketing and growth experts. Under her stewardship, Relevance launched award-winning client campaigns, most recently with the Beat App, which was the first Greek App to be published by Tik Tok as an international success story on TikTok for Business Europe website.

When and What
June 20, 2022
09:30 – 09:40
Opening Remarks
Dannos Tsakalos, co-Founder, Sherpa Society
09:40 – 10:00
The Bachelor GR Case Study: Sitting Comfortably on the Entertainment’s TikTok Throne!”
Dimitris Kanellis, Creative Technologist, Imperius
The ultimate Tik Tok case study from the Greek market. The first and only Tik Tok juggernaut of this scale until now, The Bachelor GR TikTok account has been hailed even by Warner Bros as an ultimate example of how a TV show must do content. Dimitris will share with you the strategy behind this account and how he and his team managed to smash the records with 280K followers and 16M likes.
10:00 – 10:10
Q&A with Dimitris Kanellis
10:10 – 10:25
The first Mobile App to become a case study in Greece. The tips & tricks behind the Tik Tok success story of BEATxRelevance
Eirini Lito Stefanou, Growth Manager, Relevance
Featured in the Technology category, this case study is the first and only in the industry in Greece. Eirini will deep dive into how BEAT leveraged TikTok advertising solutions to create a full funnel campaign, in order to reach an entirely new audience and engage in an innovative way with the existing users’ base. The outcome? An unexpected increase in App Installs and the lowest CPI ever achieved in ios 14+ campaigns.
10:25 – 10:35
Q&A with Eirini Lito Stefanou
10:35 – 11:05
Showing up on TikTok: Why it’s important for brands to have a TikTok strategy
Ash Hatchard, Account Director, SEEN Connects
In 2021 TikTok beat Google to become the most popular website – it’s no surprise with #TikTokMadeMeBuyIt having over 4 billion views. If you’re a brand and you’re not on TikTok, we’ll explain how best to show up and why you should be tapping into this powerful platform and audience in the first place.
11:05 - 11:15
Q&A with Ash Hatchard
11:15 – 11:30
Workshop mode: Let's shoot our first TikTok!”
Dimitris Kanellis, Creative Technologist, Imperius
Enough with the chat! Let’s get down to business. Dimitris will show you how to shoot your first TikTok.
11:30 – 11:40
Q&A with Dimitris Kanellis
11:40 – 12:10
It's time for a BREAK
12:10 – 13:00
The Content Feast: How TikTok Changed the Social Game
Tom Sweeney, Head of Creative Strategy, Fanbytes.
TikTok is a never-ending buffet of content, exactly tailored to your preferences and behaviours - it's been so transformative to content consumption, but has also democratized social content creation in ways no other platform has ever been able to before. Its impact has been profound, and the changes it’s prompted in the way we market on social have been even more dramatic. In this talk Tom will explore what TikTok means for your social strategy and how to stand out in the never-ending content feast that is TikTok.
13:00 – 13:10
Q&A with Tom Sweeney
13:10 – 13:40
TikTok Content Up
Filippas Ntizen, Media Partnerships & Community Manager, TikTok
13:40 – 13:50
Q&A with Filippas Ntizen
13:50 - 14:20
How to Boost your success on TikTok with high-impact Ads
Fanis Theodorou, Brand Partnerships Manager - Greece, TikTok
Fanis will present an overview of the available advertising solutions in the Greek market and will demonstrate some case studies of brands that did a good use of the slogan: Don't Make Ads. Make TikToks.
14:20 – 14:30
Q&A with Fanis Theodorou
14:30 – 14:35
Concluding Remarks
Dannos Tsakalos, co-Founder, Sherpa Society
Choose a Ticket

Combo Ticket [-15% discount activated]
  • 1 digital ticket for the online Masterclass “A Deep Dive into TikTok” (live on your screen, June 20).

  • 1 regular ticket for the physical Masterclass “Mass Seduction: The Anatomy of an Outstanding Strategy on Instagram, TikTok & LinkedIn” with Alex Khan (OTEAcademy, June 6).
Regular Ticket
  • 1 digital ticket for the online Masterclass “A Deep Dive into TikTok” (live on your screen, June 20).