Behavioural science has proven to work wonders for businesses, especially when it comes to driving sales. Even though various critics have claimed it’s “unethical” to sway people’s minds just for the sake of selling, marketers have turned to behavioural science in numerous occasions and the results proved them right.
Fellow Sherpa Richard Shotton, a consultant who applies behavioural science to marketing, has put together a collection of fascinating case studies and examples proving that it can work wonders and help businesses increase their profit. From price relativity, to anchoring and social proof, Shotton picks 10 techniques that have worked in practice, resulting in more profit for major brands like Nestle, Guinness, Nurofen, Amazon, and De Beers.
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