Thomas Kolster

Marketing activist & advisor
  • Thomas is a frontrunner and one of the most authoritative thinkers on marketing for good.
  • A globally recognized keynote speaker with +100 events under his belt
  • His book “Goodvertising” is the most comprehensive book to date exploring communication for good.

About Thomas Kolster

Thomas Kolster is a man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself.

As a seasoned advertising professional counting more than 16 years, he’s a vocal voice for advertising and brands as a force for good, whereas his book “Goodvertising” is the most comprehensive book to date exploring communication for good.

He’s a globally-recognized keynote speaker featured at events like SXSW, TEDx, Eurobest, D&AD, Epica, ad:tech & Sustainable Brands, a columnist for Adweek, The Drum, the Guardian, and several other publications, and a regular judge at international award shows.



The workshop is developed from extensive research based on more  than 150 global initiatives and delivers tangible, valuable output  improving your organisations’ understanding and success of its future  brand and communication activities.

In this workshop, you will learn:

  • How to identify an issue to own and fight for
  • How to avoid the pitfalls of the do-good space
  • How to activate your issue through communication and tangible initiatives


Most companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot.

However, people are increasingly distrustful towards these efforts, viewed as cheap marketing stunts meant to wow people into buying more.

In this workshop, you will learn:

  • How to avoid purpose-washing and shape your organization's true relevance.
  • How to play a more meaningful and authentic role in people's lives.
  • How to create behaviour at scale and ultimately unlock sales.