Pete Durant

Brand Strategist

About Pete Durant

Working across a variety of  sectors such as retail (Waitrose,  Specsavers), cars (Renault Dacia),  content brands (Virgin), travel  (Cheapflights), entertainment  (Endemol Shine on brands such  as MasterChef, Peaky Blinders, Big Brother) and charity (Comic Relief), Pete is currently Director of Marketing at global esports  entertainment and technology brand, BLAST.

Pete also speaks and hosts  internationally on brand building in the social age, influencer marketing  strategies, putting the human first in marketing and CX, social media, content creation, reporting and creating modern brands.

Brand Strategy & Storytelling

TELLING STORIES FOR A DIGITAL AGE

HOW TO CRAFT AND PHYSICALLY TELL BRAND STORY ONLINE

Many platforms, things out of your control, influencers, too much content  and too little time. This workshop allows you to refocus, redefine your story  and learn how to tell it both structurally and creatively to ensure it has the maximum impact.

Customer Experience

CUSTOMER EXPERIENCE IS EVERYTHING, BUT HOW GOOD IS IT?

The workshop will help you identify what is working well or not, what needs to change and how you can insert more positive emotional moments between you and your customers to drive better sales, retention and long-term advocacy.