Pete Durant

Brand Strategist

About Pete Durant

Over the past 16 years, Pete has been at the forefront of the digital and social revolution, creating and telling brands’ stories. A Marketing Director, Brand Leader and Creative Director, he has worked both sides of the divide at agency groups Omnicom, WPP and IPG Mediabrands and with top UK brands – from Peaky Blinders, Big Brother and MasterChef at Endemol Shine UK, to Waitrose, Renault Dacia, Comic Relief, Cheapflights, Specsavers and generation-defining entertainment platforms Habbo Hotel and BLAST esports entertainment.

An award-winning marketer and digital-social-content leader, Pete connects brands with audiences and drives fast valuable growth.

From Mexico and the USA to UK, Greece, Hungary, Cyprus, and beyond, Pete brings a unique mix of energy, wit, forward-thinking techniques, and inspiring examples to his keynotes. Whether it’s how to create a social brand, putting the human first in CX, how to tell stories in a social age, defining influence and introducing influencer programs or how to become a viewer-driven digital creative genius, audiences love his practical strategies that can make an instant impact.

Pete is also a dedicated value and CSR consultant, helping businesses find purpose and how to deliver on their promises. He has a particular passion for sustainability, animal advocacy, positive mental health, and creating opportunities for all.

Brand Strategy & Storytelling

TELLING STORIES FOR A DIGITAL AGE

HOW TO CRAFT AND PHYSICALLY TELL BRAND STORY ONLINE

Many platforms, things out of your control, influencers, too much content  and too little time. This workshop allows you to refocus, redefine your story  and learn how to tell it both structurally and creatively to ensure it has the maximum impact.

Brand Strategy & Social Media

HOW TO BUILD SOCIAL BRANDS

MARKETING STRATEGY THAT PUTS SOCIAL & PEOPLE AT THE HEART OF WHAT YOU DO

Revisit both your Marketing and Social Media strategies and combine them to make brand stories that resonate and fly. This hands-on workshop will take you through planning to execution to showcase what your Marketing could look like with Social at the heart of it.

How to maximize the ROI of your Influencer Marketing

CREATING AN INFLUENCER STRATEGY AND HOW TO INTRODUCE IT INTO YOUR BUSINESS

Ever wanted to work with influencers or been tasked with doing it, but you don't know where  to start? Unsure how it even fits within the teams and department set up? This workshop  takes you through an influencer planning framework, a process to discover who yours are, techniques to get going, what to watch out for, as well as recommendations on technologies to use to make it happen.

Customer Experience

CUSTOMER EXPERIENCE IS EVERYTHING, BUT HOW GOOD IS IT?

The workshop will help you identify what is working well or not, what needs to change and how you can insert more positive emotional moments between you and your customers to drive better sales, retention and long-term advocacy.