Pete Durant

Brand Strategist

About Pete Durant

Working across a variety of  sectors such as retail (Waitrose,  Specsavers), cars (Renault Dacia),  content brands (Virgin), travel  (Cheapflights), entertainment  (Endemol Shine on brands such  as MasterChef, Peaky Blinders, Big Brother) and charity (Comic Relief), Pete is currently Director of Marketing at global esports  entertainment and technology brand, BLAST.

Pete also speaks and hosts  internationally on brand building in the social age, influencer marketing  strategies, putting the human first in marketing and CX, social media, content creation, reporting and creating modern brands.

Brand Strategy & Storytelling

TELLING STORIES FOR A DIGITAL AGE

HOW TO CRAFT AND PHYSICALLY TELL BRAND STORY ONLINE

Many platforms, things out of your control, influencers, too much content  and too little time. This workshop allows you to refocus, redefine your story  and learn how to tell it both structurally and creatively to ensure it has the maximum impact.

Brand Strategy & Social Media

HOW TO BUILD SOCIAL BRANDS

MARKETING STRATEGY THAT PUTS SOCIAL & PEOPLE AT THE HEART OF WHAT YOU DO

Revisit both your Marketing and Social Media strategies and combine them to make brand stories that resonate and fly. This hands-on workshop will take you through planning to execution to showcase what your Marketing could look like with Social at the heart of it.

Influencer Marketing Strategy

CREATING AN INFLUENCER STRATEGY AND HOW TO INTRODUCE IT INTO YOUR BUSINESS

Ever wanted to work with influencers or been tasked with doing it, but you don't know where  to start? Unsure how it even fits within the teams and department set up? This workshop  takes you through an influencer planning framework, a process to discover who yours are, techniques to get going, what to watch out for, as well as recommendations on technologies to use to make it happen.

Customer Experience

CUSTOMER EXPERIENCE IS EVERYTHING, BUT HOW GOOD IS IT?

The workshop will help you identify what is working well or not, what needs to change and how you can insert more positive emotional moments between you and your customers to drive better sales, retention and long-term advocacy.