Hey! Want to make Advertising that stands out? Yonathan Dominitz is here to make it easier for you.

Picture for category Hey! Want to make Advertising that stands out? Yonathan Dominitz is here to make it easier for you.

How disruptive is your Advertising? What do you do to stand out? When it comes to selling our brand -or our client’s work for that matter- we tend to shy out and play it safe. Thankfully, creativity is a lush garden and once you decide to go bold, the possibilities are endless and not as risky as you may think. Fellow Sherpa and Structured Creative Thinking Leader Yonathan Dominitz is here to share some tips with you and gently push you to a more disruptive way of thinking. 

Don’t advertise- entertain. Instead of advertising your product, create entertaining stories and content which bring seamlessly your brand and product’s closer to people’s mind and hearts. Yes- this one again- 


Promote your competitors. Instead of trying to eliminate your competitors, find new ways to promote them (together with your own product/brand). They say together we are stronger, and these days it may be truer than ever. Sometimes it is interesting to find (or even invent) a common antagonist to rally against…  Here is what a Canadian Brewery did in order to boost sales of local beers in Canada. 


📧 Sherpa Society's White Paper to help your business grow faster in 2022 will be out soon with numerous actionable tips from Yonathan Dominitz and 10 more Sherpas. To get your copy, simply drop us your email here.

👉 See how Yonathan Dominitz can help you upgrade your business.