Emma Wills

Influencer Marketing Strategist
Picture of Emma Wills
  • Becoming a Senior Account Director @ SEEN Connects
  • Having a client roster including Nike, eBay and Three Mobile
  • Working with music star, Lewis Capaldi on a lockdown video for eBay

About Emma Wills

Emma is a Senior Account Director at London-based influencer marketing agency SEEN Connects, part of the Captivate Group.

Having previously worked in PR helping deliver campaigns for a wealth of clients from Nando’s to Audible, Emma now develops influencer marketing strategies and oversees the running of end-to-end social influencer campaigns for the likes of eBay and Nike.

How to maximize the ROI of your Influencer Marketing

In this workshop you will learn...

  • Tips to help perfect your influencer marketing strategy through a multi-channel approach
  • How to build a trust-safe relationship between brand, influencer, and their audiences
  • Ensuring that your brand is consistently front-of-mind by utilising influencers to deliver a clear and concise call to action
  • Maximising influencer content to live across multiple marketing touchpoints