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November 10, 2022 | OTE Academy

 

Sherpa Society introduces

 

Content Creation in Social Media

A live workshop in Athens with
Teresa Heath-Wareing
Event
Why this is for you

You have heard the saying content is King! Well, never has this been more important than the world we live in today. If you are in business or marketing then that automatically means that you are now a content creator, whether we like it or not. But coming up with content can be overwhelming, exhausting, frustrating and massively time consuming.

  • If you have ever sat there thinking “I don’t know what to post or talk about or share”…
  • If you have created content that got not much engagement…
  • If you have spent way too much time on it with little return…
… then this masterclass is for you.

From images and videos to audio and photos, content comes in various forms depending on the social media platform. Teresa will be sharing with you the importance of content creation and the different forms that come in, she will be showing you how to come up with amazing ideas that will engage and speak to your audience, and how to use content to encourage sales. She will also share with you her own processes that she uses to be consistent and save time, as well as how to get multiple bits of content out of one!

Exclusive training for a limited number of attendees

This masterclass has been designed as an exclusive event. That’s why it will only be open to up to 50 participants, so that each attendee gets as much hands-on experience as possible and there is plenty of time for discussion and Q&A.

Real practice over theory

Today, more than ever, you need best practices, tactics and actionable frameworks rather than theory. So, that is exactly what this masterclass with Teresa Heath-Wareing is about. Our trainer is a very experienced practitioner, eager to share his learnings on what works and what doesn’t.
Speaker
Who's Speaking?
Teresa Heath-Wareing is an online business, marketing & mindset expert who works with business owners from across the world, helping them to build a business and life they love. Teresa’s online membership and her innovative Dream Business Growth Path enable overwhelmed business owners to balance their lives while building a business they love. An international best-selling author, award-winning speaker and TEDx speaker.

She is the host of the Your Dream Business Podcast and has interviewed the likes of Denise Duffield Thomas, Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, Stu McLaren, Mike Stelzner and Dean Graziosi. Teresa is recognised alongside some of the world’s digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers.
Schedule
When and What
November 10, 2022
09:00 – 09:30
Pre-Event Coffee Networking & Registration
09:30 – 09:40
Opening Remarks
Dannos Tsakalos, co-Founder, Sherpa Society
09:40 – 10:15
Session 1 – Introductory Keynote Talk
Teresa will explain what content creation is and why do you need it. Moreover, she will present successful examples of different content types.
10:15 – 11:15
Session 2 – Who Is Your Perfect Customer
Workshop session: Identifying your perfect customer & the right tone of voice.

We may have thought about this many times, but how do we translate this information into a usable strategy to attract them? And then how do we build a relationship with them? We will also look at getting the right tone of voice.
11:15 - 12:00
Session 3 – Content Ideas For Your Business
Workshop session: How to come up with content ideas.

We will brainstorm ideas and start to create your content plan. Including how to come up with ideas for special events such as Black Friday and Christmas.
12:00 – 12:30
Coffee & Networking Break
12:30 – 14:00
Session 4 – Curating Content
Now that you have your ideas, how do you turn them into long and short form content?

Workshop session: We will look at how to create the actual content, how to curate a perfect caption and create content that engages.
14:00 – 14:30
Lunch Break – Let’s get some food while networking
14:30 – 15:45
Session 5 – Content Batching and Repurposing
How do we save time when creating content and how can we turn one piece of content into multiple?

Workshop session: We will look at how you can batch content to save time and how you can repurpose content.
15:45 – 16:00
Closing Remarks
Dannos Tsakalos, co-Founder, Sherpa Society
Tickets
Choose a Ticket

499
VIP Ticket
  • 1 ticket for the Workshop
  • 60’ consultation meeting (physical or online) with Teresa
449
Group Ticket
  • 3 single tickets for the Workshop
179
Regular Ticket
  • 1 ticket for the Workshop