Charlotte Marshall is one of the most experienced employer brand leaders in the world, responsible for successfully developing and activating five Fortune 500 brands in the last fifteen years. She is the current Global Employer Brand Leader at Danaher Corporation. Prior to joining Danaher, Charlotte led the 100-day development and activation of Magellan Health’s employer brand that became the first of its kind to be adopted as the overarching corporate brand at a F500 company. She also led the global team behind the award-winning employer brand at Thermo Fisher Scientific and has worked for companies such as Ernst & Young, Gillette, Ogilvy PR Worldwide, and the Henry M. Jackson Foundation.
Her experience and generous nature has led her to be a mentor and guide to many young professionals in the industry. Since Charlotte was named the 2019-2020 Employer Brand Leader of the Year, she has quickly become an in-demand international speaker and has recently added 'best selling author' to her list of credentials.
Her speaking style is as infectious as it is magnetic. She speaks from the heart as well as from vast experience, making her talks engaging, relatable, and universally understood. She has the ability to simplify the complex and generously share from failures as well as many success stories, resulting in a plethora of tangible lessons and takeaways. This makes Charlotte a valuable asset to any conference or event.
Charlotte is the co-author with Bryan Adams of the book "Give & Get Employer Branding" that redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company.