As we are drawing closer to the end of another year, we have asked our Sherpas to share their top tips for 2022 with you all. In the following weeks we’ll release a Whitepaper with tips, traps to avoid and insights that will help you and your business grow. In the meantime, here is a little appetizer for you: E-commerce experts Karl Gillis and Els Aerts, who will present our upcoming e-commerce masterclass trilogy in January, reveal what hinders and undermines online purchases and transactions. Drum roll!
From price relativity, to anchoring and social proof, behavioural scientist Richard Shotton picks ten techniques that have worked in practice for major brands, proving that behavioural science can help businesses increase their profit.
Is Brand Purpose too good to be true or do brands really have the potential to bring on change? If there is one person who can answer this question with precision, that would be Thomas Kolster, aka Mr. Goodvertising. Thomas has spent a great deal of his career helping various brands come up with sustainable strategies and find their purpose. He recently wrote this article, offering insights on how brands can avoid the pitfalls of purpose-led strategies and lead the way to change.
For many practitioners and clients influencer marketing looks like a big scary animal and it probably is sometimes. But what if it’s done right, by the right people? Fellow Sherpa Emma Wills, an Influencer Marketing Strategist, shares her own experience from the field and shows how Influencer Marketing can truly impact your business and create value for your audience.
Building a community of fans is equally important to building your brand per se. International Social Media & Marketing Trainer and fellow Sherpa, Teresa Heath-Wareing explains why and offers tips to help you start bringing your community together or -if you’ve already done so- make it more successful, popular and fruitful.
"Companies with an outdated employer brand are accelerating their lack of relevance and appeal, resulting in a loss of once loyal team members and an inability to attract new hires who can fill their shoes." Employer Brand Leader and fellow Sherpa, Bryan Adams offers advice for employers who find it hard to attract and retain talent in the post-pandemic era.
It's one thing to know in theory how to do something and a totally different thing to actually do it, and do it well. Growth Strategist and fellow Sherpa Ferdinand Goetzen explains the difference between 'learning' and 'training' and reveals the necessary skillset of a good marketer.