Blog posts tagged with 'website optimization'

AB Testing Do's & Don'ts for your eCommerce Store
The ideal website doesn't exist. In case you were looking for it, we are sorry to disappoint you but there's no toolbox for the perfect landing page or form or product page. But "isn't UX just about guidelines & best practices?", you might wonder. According to Karl Gilis & Els Aerts who hosted Sherpa Society's masterclass entitled "AB Testing & Optimization for eCommerce", the answer is "yes and no". Here is why: