TikTok has changed the Social Game. And it has the power to drive the whole customer journey. From Awareness and Engagement to Consideration and Conversion. That said, “we must learn to walk before we can run”. So, what are the key steps a brand should take before entering TikTok? Here is what Tom Sweeney, the Head of Creative Strategy at Fanbytes, replied during Sherpa Society's recent exclusive masterclass titled "A Deep Dive into TikTok".