Since Google announced GA4 as the new default property for tracking website visitors, the main question initially asked by marketers was "what is it", which then quickly lead to "what should I do?". People want to know how to get started. That is the big question, so Jill Quick, an experienced Analytics Consultant, comes to the rescue by breaking down her process.
We are super happy to announce that a new Sherpa has joined our fellowship: Jill Quick. Jill is an Analytics Consultant and Trainer with more than 10 years of experience in Google Analytics. She helps brands get the most out of their measurement strategy through training, reviews and audits, to troubleshooting and consulting. She has completed more than 200 audits and measurement plans and she is a regular speaker at conferences and training sessions around the world. As a first treat, she would like to share with you an article she recently wrote about GA4. In this long but eye-opening read, Jill offers a road map to the next generation of Google Analytics.