Your Employee Value Proposition is designed to attract talent toward your organization. That’s what the industry says. Google it! You’ll find that basic premise all over the internet. Yet, Charlotte Marshall believes the most valuable use of EVP is to help your organization repel talent. As counterintuitive as it sounds, it’s true.
According to a study conducted in the US by Forbes, more than half of all American employees are unhappy at work. And as employers in many international markets struggle with the massive exodus dubbed “The Great Resignation”, the importance of employer branding seems greater than ever. In an interview for Authority Magazine, fellow Sherpa Bryan Adams shared five things employers can do to create a fantastic work culture that will keep people happier.
How do you define culture in your business? And-most importantly- how do you describe it when it comes to recruiting people? Do you go for cliches like “we are fun” or “we work in a fast-pace environment" or do you opt for a more detailed description to let people know precisely what they should expect when working with you? Fellow Sherpa and Employer Brand Leader Charlotte Marshall recently penned an article explaining why it is important for both the business and the employees to have a clear picture of what “culture” means and what it entails.
"Companies with an outdated employer brand are accelerating their lack of relevance and appeal, resulting in a loss of once loyal team members and an inability to attract new hires who can fill their shoes." Employer Brand Leader and fellow Sherpa, Bryan Adams offers advice for employers who find it hard to attract and retain talent in the post-pandemic era.