Renowned Behavioural Scientist Richard Shotton strikes back with an insightful article on Behavioural Science and how it can be best applied for Marketing purposes.
"Buying habits aren’t formed overnight, but they can be created through systematic application of cues, rewards and repeat behaviour", explains fellow Sherpa Richard Shotton. Here is how you can do it.
Fellow Sherpa Tim Ash recently discussed with Dr. Katrina Burrus how professionals can capitalize on evolutionary psychology in order to become more effective at work and evolve as leaders.
We are happy to announce that another great specialist has joined our band of Sherpas. The amazing Tim Ash, Digital Marketing and Evolutionary Psychology expert, is now a member of our network and he is ready to share his knowledge with you, upon request! Just a few days ago, we asked Tim to offer us a tip to help you grow your business in 2022. Find out what he has to say...
From price relativity, to anchoring and social proof, behavioural scientist Richard Shotton picks ten techniques that have worked in practice for major brands, proving that behavioural science can help businesses increase their profit.