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Blog posts tagged with 'charlotte marshall'

The Big Misconception about Employee Value Proposition | Charlotte Marshall
Your Employee Value Proposition is designed to attract talent toward your organization. That’s what the industry says. Google it! You’ll find that basic premise all over the internet. Yet, Charlotte Marshall believes the most valuable use of EVP is to help your organization repel talent. As counterintuitive as it sounds, it’s true.
"We are fun". Charlotte Marshall explains why employer branding needs to move on from culture cliches.
How do you define culture in your business? And-most importantly- how do you describe it when it comes to recruiting people? Do you go for cliches like “we are fun” or “we work in a fast-pace environment" or do you opt for a more detailed description to let people know precisely what they should expect when working with you? Fellow Sherpa and Employer Brand Leader Charlotte Marshall recently penned an article explaining why it is important for both the business and the employees to have a clear picture of what “culture” means and what it entails.