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Blog posts tagged with 'behavioural science'

How to make things easier for your customers: Richard Shotton explains why friction is your enemy
As we have mentioned before -and we’ll definitely do so again in the future- much of the success you are looking for in your online business lies in consumer psychology and behaviour. Behavioural scientist and fellow Sherpa, Richard Shotton shares a valuable tip to help you confront a major enemy: friction. Shotton argues that if people try to make things as easy as possible for their customers, they will see great improvement in their business in terms of conversions and satisfaction. To back this argument, he talks about an experiment which was carried out in the education sector but can be easily applied in Marketing. Here is the full article, as featured in Sherpa Society’s White Paper:
What can behavioural science do for your business? Quite a lot and Richard Shotton explains how.
From price relativity, to anchoring and social proof, behavioural scientist Richard Shotton picks ten techniques that have worked in practice for major brands, proving that behavioural science can help businesses increase their profit.