This morning, fellow Sherpa Ravid Kuperberg took the virtual stage at e-Commerce Conference, Greece’s top e-Commerce event, to talk about what he knows best: branding and storytelling. If you didn’t attend that event, Ravid still has a treat for you: Here are three wonderful ideas that caught his eye in the previous weeks. “These ideas start with the same thinking action: finding an observation of a unique yet common behavior relevant to the offering in the ad. Unique - because it is associated to a specific territory/situation and yet to gain sufficient public attention. Common - because everyone is familiar with it and can comprehend it immediately. So, here are the case study videos!