Blog posts of '2022' 'June'

How to Succeed on TikTok | Tom Sweeney
TikTok has changed the Social Game. And it has the power to drive the whole customer journey. From Awareness and Engagement to Consideration and Conversion. That said, “we must learn to walk before we can run”. So, what are the key steps a brand should take before entering TikTok? Here is what Tom Sweeney, the Head of Creative Strategy at Fanbytes, replied during Sherpa Society's recent exclusive masterclass titled "A Deep Dive into TikTok".
GA4: Migration Plan – The Helicopter Method | Jill Quick
Since Google announced GA4 as the new default property for tracking website visitors, the main question initially asked by marketers was "what is it", which then quickly lead to "what should I do?". People want to know how to get started. That is the big question, so Jill Quick, an experienced Analytics Consultant, comes to the rescue by breaking down her process.