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Blog posts of '2022' 'March'

The Big Misconception about Employee Value Proposition | Charlotte Marshall
Your Employee Value Proposition is designed to attract talent toward your organization. That’s what the industry says. Google it! You’ll find that basic premise all over the internet. Yet, Charlotte Marshall believes the most valuable use of EVP is to help your organization repel talent. As counterintuitive as it sounds, it’s true.
How brands must behave in the post-purpose era | Thomas Kolster
"People are turning their back on preachy, too-good-to-be-true purpose statements from brands", points out Thomas Kolster, a marketing activist and one of the most authoritative thinkers on Marketing for good. So, what is the best way forward for brands?