As we have mentioned before -and we’ll definitely do so again in the future- much of the success you are looking for in your online business lies in consumer psychology and behaviour. Behavioural scientist and fellow Sherpa, Richard Shotton shares a valuable tip to help you confront a major enemy: friction. Shotton argues that if people try to make things as easy as possible for their customers, they will see great improvement in their business in terms of conversions and satisfaction. To back this argument, he talks about an experiment which was carried out in the education sector but can be easily applied in Marketing. Here is the full article, as featured in Sherpa Society’s White Paper:
As one of the most captivating speakers and marketers out there, Jon Burkhart is passionate about equally captivating content. A few weeks ago, he gave an interview to Greece's top trade publication, Marketing Week, (text in Greek only) offering marketers a handfull of insights regarding the creation of branded content and branded experiences that stick with the audience. Here is what he had to say.
As we are moving closer to end of the year, we are faced with yet another corona virus variant, but at the same time we are trying to outline our future strategies based on what we have learned during the past 2 years. Structured Creative Thinking Master, Ravid Kuperberg offers a road map to recovery, through creativity. Here are his tips for 2022, as featured on Sherpa Society’s whitepaper.
Lately there has been a lot of talk about the upcoming cookie-less advertising environment. Marketers are preparing for one of the most radical changes in the history of digital and consultants scramble to help them with actionable advice. We asked fellow Sherpa Samantha Noble, to offer her best tip for the "cookie-less" 2022. Samantha is a Leading PPC expert with long experience in paid media. She describes paid media as her true passion. "From managing campaigns day to day, to training in-house or agency teams or speaking on stage and sharing her knowledge on the latest paid media strategies". In 2016 she left agency life behind and started Biddable Moments, a Paid Media Consultancy agency dedicated to helping brands and agencies increase their revenue through PPC and Paid Social advertising. So, here is what she would like you to know about the year to come in PPC.
We are happy to announce that another great specialist has joined our band of Sherpas. The amazing Tim Ash, Digital Marketing and Evolutionary Psychology expert, is now a member of our network and he is ready to share his knowledge with you, upon request! Just a few days ago, we asked Tim to offer us a tip to help you grow your business in 2022. Find out what he has to say...
How do you define culture in your business? And-most importantly- how do you describe it when it comes to recruiting people? Do you go for cliches like “we are fun” or “we work in a fast-pace environment" or do you opt for a more detailed description to let people know precisely what they should expect when working with you? Fellow Sherpa and Employer Brand Leader Charlotte Marshall recently penned an article explaining why it is important for both the business and the employees to have a clear picture of what “culture” means and what it entails.
How disruptive is your Advertising? What do you do to stand out? When it comes to selling our brand -or our client’s work for that matter- we tend to shy out and play it safe. Thankfully, creativity is a lush garden and once you decide to go bold, the possibilities are endless and not as risky as you may think. Fellow Sherpa and Structured Creative Thinking Leader Yonathan Dominitz is here to share some tips with you and gently push you to a more disruptive way of thinking.
As we are drawing closer to the end of another year, we have asked our Sherpas to share their top tips for 2022 with you all. In the following weeks we’ll release a Whitepaper with tips, traps to avoid and insights that will help you and your business grow. In the meantime, here is a little appetizer for you: E-commerce experts Karl Gillis and Els Aerts, who will present our upcoming e-commerce masterclass trilogy in January, reveal what hinders and undermines online purchases and transactions. Drum roll!
From price relativity, to anchoring and social proof, behavioural scientist Richard Shotton picks ten techniques that have worked in practice for major brands, proving that behavioural science can help businesses increase their profit.
Is Brand Purpose too good to be true or do brands really have the potential to bring on change? If there is one person who can answer this question with precision, that would be Thomas Kolster, aka Mr. Goodvertising. Thomas has spent a great deal of his career helping various brands come up with sustainable strategies and find their purpose. He recently wrote this article, offering insights on how brands can avoid the pitfalls of purpose-led strategies and lead the way to change.