Blog

For many practitioners and clients influencer marketing looks like a big scary animal and it probably is sometimes. But what if it’s done right, by the right people? Fellow Sherpa Emma Wills, an Influencer Marketing Strategist, shares her own experience from the field and shows how Influencer Marketing can truly impact your business and create value for your audience.

Building a community of fans is equally important to building your brand per se. International Social Media & Marketing Trainer and fellow Sherpa, Teresa Heath-Wareing explains why and offers tips to help you start bringing your community together or -if you’ve already done so- make it more successful, popular and fruitful.

"Companies with an outdated employer brand are accelerating their lack of relevance and appeal, resulting in a loss of once loyal team members and an inability to attract new hires who can fill their shoes." Employer Brand Leader and fellow Sherpa, Bryan Adams offers advice for employers who find it hard to attract and retain talent in the post-pandemic era.

It's one thing to know in theory how to do something and a totally different thing to actually do it, and do it well. Growth Strategist and fellow Sherpa Ferdinand Goetzen explains the difference between 'learning' and 'training' and reveals the necessary skillset of a good marketer.