Arnout is an optimizer who works data-informed and has a strong focus on getting the best results for his clients.
Basically, he just makes sure a business gets the most out of its online activities by leveraging Google Analytics and other data points. This results in an online strategy focused on search, social interactions, and the correct understanding of the ROI for his clients. Getting the most value out of the possibilities the online world has to offer, through the smart use of Google Analytics and creating a faster experience. He truly believes in upskilling organizations instead of outsourcing essential parts of the online business.
He has been working for smaller companies (Sitly.com), large corporations like LeasePlan and NatWest group, and massive websites like TheNextWeb.com (TNW). And you might have seen him on some of the Semrush webinars or quite a few podcasts and he has been speaking at industry events like Ungagged London 2016 SMX London, EliteDay, InOrbit19, and InOrbit20. Online since 1992, in Online Marketing since 2007.